Firestarters 2026 Brief 3: NOSTALGIA HAS BOTTLED IT
Design a piece of packaging that throws out the rule book, boots the mascot,
burns the USP and sticks two fingers up to category codes. Think outside the box,
make the product stand out on the shelf, make it look cool
burns the USP and sticks two fingers up to category codes. Think outside the box,
make the product stand out on the shelf, make it look cool
Challenge:
Classic supermarket biscuits suffer from dull, predictable packaging,
muted colours, minimal design, and rigid category conventions making
them easy to overlook despite being widely recognised.
Classic supermarket biscuits suffer from dull, predictable packaging,
muted colours, minimal design, and rigid category conventions making
them easy to overlook despite being widely recognised.
Solution:
Re-imagining biscuit packaging with a bold, type-led design that
breaks industry norms and stands out on the shelf. Storytelling elements
about each biscuit’s history transforms familiar products
into engaging, memorable experiences.
Re-imagining biscuit packaging with a bold, type-led design that
breaks industry norms and stands out on the shelf. Storytelling elements
about each biscuit’s history transforms familiar products
into engaging, memorable experiences.
The third panel is showcasing what would be beneath the biscuits at the bottom of the box,
this pattern of the biscuit itself is then revealed as the box is emptied.
this pattern of the biscuit itself is then revealed as the box is emptied.
