The sportswear brand, ON, wanted to expand their idea of 'Feel Nothing to Feel Everything'.
This project became a way of reaching people where no one else is reaching them.
ON already have a strong social media presence, so I created real world graphics in
different London postcodes where people are being active. This could be on the walk
to work, walking the dog and in general environments where people are already moving.
This project became a way of reaching people where no one else is reaching them.
ON already have a strong social media presence, so I created real world graphics in
different London postcodes where people are being active. This could be on the walk
to work, walking the dog and in general environments where people are already moving.
The transparent clothing tells people that through wearing ON products,
the quality is so good that you are able to feel all of your surroundings and
become one with your environment.
the quality is so good that you are able to feel all of your surroundings and
become one with your environment.
