Challenge:
People are constantly wanting more personal connection with the brands
they show with; create a campaign for Nike that encourages a new bond
with the company.
People are constantly wanting more personal connection with the brands
they show with; create a campaign for Nike that encourages a new bond
with the company.
Solution:
Creating a brand experience through the iconic Nike Swoosh that
extends from the digital to physical world. Using the concept of
‘filling shoes’ but having the positive spin that encourages people
to explore their own story and fill their swoosh.
Creating a brand experience through the iconic Nike Swoosh that
extends from the digital to physical world. Using the concept of
‘filling shoes’ but having the positive spin that encourages people
to explore their own story and fill their swoosh.
Connecting with a whole community is done through multiple
touch-points, as a buying experience, interactive elements
physically and digitally as well as telling every story.
touch-points, as a buying experience, interactive elements
physically and digitally as well as telling every story.
As people fill their own swoosh or contribute to a community swoosh,
people are telling their stories and strengthening each other.
people are telling their stories and strengthening each other.
