Tuborg set a D&AD brief to release negative pressures in GenZ.
In this project as a pair, we discovered that the main elements of
Tuborg were all situated around loud noise and environments,
which are becoming less popular. So we asked ourselves,
Where are Tuborg in the quiet moments?
In this project as a pair, we discovered that the main elements of
Tuborg were all situated around loud noise and environments,
which are becoming less popular. So we asked ourselves,
Where are Tuborg in the quiet moments?
Enter Tuborg Green Noise, the spin on white noise.
Listen to the ASMR and sounds of the bottle itself!
Listen to the ASMR and sounds of the bottle itself!
We harnessed the sounds of a beer bottle and created a campaign that brings this to life.
This is through packaging with interactive elements but especially through the
parnership with Spotify to bring ASMR and a more relaxing soundscape to reach
the ears of Tuborg customers and others in-store and online.
This is through packaging with interactive elements but especially through the
parnership with Spotify to bring ASMR and a more relaxing soundscape to reach
the ears of Tuborg customers and others in-store and online.
We wanted people to be able to hear the sounds before even seeing our marketing.
One of the main points is reactivity, through using Touchdesigner, it was possible
to create visuals that react to the audio. These are able to be used also as the ambient
visuals whilst playing on Spotify.
One of the main points is reactivity, through using Touchdesigner, it was possible
to create visuals that react to the audio. These are able to be used also as the ambient
visuals whilst playing on Spotify.
Tuborg brings the benefits of ASMR to you, shown through our
social media campaign 'That's the sound of...'
social media campaign 'That's the sound of...'
