Challenge:
Help Tuborg connect with Gen Z by relieving negative pressures, despite its strong
association with loud, high-energy environments that are becoming less appealing.
Help Tuborg connect with Gen Z by relieving negative pressures, despite its strong
association with loud, high-energy environments that are becoming less appealing.
Solution:
ASMR-driven campaign built from the subtle sounds of the beer bottle itself.
Through interactive packaging, reactive audio-visuals, and a
partnership with Spotify brings the soundscapes into both digital and
in-store, repositioning Tuborg within quieter, more mindful moments.
ASMR-driven campaign built from the subtle sounds of the beer bottle itself.
Through interactive packaging, reactive audio-visuals, and a
partnership with Spotify brings the soundscapes into both digital and
in-store, repositioning Tuborg within quieter, more mindful moments.
Tuborg brings the benefits of ASMR to you, shown through our
social media campaign 'That's the sound of...'
social media campaign 'That's the sound of...'
